Sunday, September 06, 2015

Back to Business in September!

PALA’s September Panel

September always seems to be a time of getting serious again, as summer winds down and gives way to fall. To jumpstart the efforts of indie authors and publishers out there, I have produced a September 16th panel for the Publishers Association of Los Angeles, pulling together some of the smartest authors and publishers I know. They'll be sharing their successes and smartest moves, as well the things you'll want to avoid.

Here’s the lineup:


MAGGIE MARR, an indie author of 15 contemporary romance novels

JANISS GARZA, President, FitCat Enterprises. After publishing her own book, she has gone on to publish other authors’ work.

CAROL HOWARD JOHNSON, the author of the How-To-Do-It-Frugally series on publishing, as well as poetry and novels.

GERALD EVERETT JONES, Proprietor of LaPuerta Books and Media, which has published six of his novels. Gerald also has penned more than 30 business and technical books.

Once again I'll be moderating. Looking forward to seeing some of you there!

Details below....

Write on!

LA book coach and book editor
25 years of making your ideas sparkle!
DATE:  Wednesday, September 16, 2015
TIME:  7:00 p.m.
LOCATION:  Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST:  $5.00 for PALA members; $15.00 for nonmembers; $10 for IWOSC members. Advance admission can be purchased until the day before the program with PayPal on the PALA website:
QUESTIONS:  Robin Quinn,, 310-838-7098

Please follow PALA on Facebook at>PALA-Facebook and Twitter at!PalaPub

Please visit the PALA website for updates at

Sunday, May 24, 2015

Summer -- Time to See If Your Website Is Working for You?

Memorial Day Weekend always feels like the start of summer for me. Last week, I picked the flowers above from the gardens around my California home. Been using grey water from dish-washing and hand-washing clothes to hydrate the plants, and it's been enough on its own. We all have to do our part out here in the Golden State during the current drought!

Is Summer a slower time of year for you? Perhaps the more leisurely pace of things will give you time to look at whether your website is doing its job. Google was very helpful when I contacted them recently to line up a speaker to explain the basics of Google Analytics. His name is Adam Singer, and he's a Google Analytics Ambassador. Singer will be flying down from Northern California to speak to the Publishers Association of Los Angeles, where I am on the Program Planning Committee and also serve as Secretary. More details on Adam and the program below. We should learn a lot of useful things about this mysterious service from someone who well understands its ins and outs.

Also working on a PALA program for September on lessons learned by successful small publishers. Stay tuned!



How to Use This Free Web Service 

to Sell More Books

7:00 PM

Ever wonder if your website is working for you and how to improve it? At our June PALA meeting, digital marketing expert Adam Singer will explain the ins and outs of the free website analytics service called Google Analytics. You’ll see how it can help you start making better book marketing decisions.
Google Analytics can help you evaluate:
  • Whether your website template is accomplishing what you want it to do
  • Where your website visitors are coming from
  • What pages people visit, the length of their stay, and the route they take to leave the site
  • The best and worst web copy on your site
  • Other activity on your site, such as watching videos or downloading files
  • What content of yours is being shared the most on social media
  • Which social media channels make the most sense for you
In addition, Singer will discuss the reports that are available for you, which ones make the most sense as a publisher or an author, as well as how to begin analyzing them.
PALA Members' Websites Featured in Program:  Brenda Avadian of and Eric Roth have agreed to have their websites used as examples in this presentation.
ABOUT OUR SPEAKER: In addition to being a Google Analytics Ambassador, Adam Singer runs The Future Buzz, one of the most popular blogs on the web about digital marketing/PR strategies. This blog has more than 25,000 subscribers, and it can be found at He also writes an analytics column for Singer has consulted with and advised such media clients as The New York Times and PR Web on using Google Analytics for better engagement with web visitors.
MODERATOR: PALA Board Member Robin Quinn of .

DATE: Wednesday, June 17, 2015.
TIME: 7:00 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST: Free for PALA members; $10.00 for IWOSC members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website:
QUESTIONS: Sharon Goldinger, Program Chair,, 949-581-6190.
Remember to visit our Web site for updates!

Saturday, March 21, 2015

Happy Spring 2015!

"Springtime is the land awakening. The March winds are the morning yawn." 
~ Lewis Grizzard 
in Kathy Sue Loudermilk, I Love You

Spring is a time of fresh starts, and that's also true for this blog. After an extended absence, I finally regained access to my blog, and I plan to start regularly posting very soon. Ah... the magic of persistence against technical difficulties. lol  That was the problem... no funny business.

In the meantime, I will share that I am still on the Planning Committee for the Publishers Association of Los Angeles -- otherwise known as PALA -- and continue to be on their board as Secretary. I'm working on a couple programs for later this year, and I should have an update on the first of these within the month.

Otherwise, I am working with two exciting spiritual authors, a young new memoirist whose writing is coming along beautifully, and I've been doing more web writing too.

Last month I also added grantwriting to my skills with a wonderful two-day workshop. 

To wrap up, recently I was driving across town to meet a friend. The city glowed in the early evening light, and I thought how I had never seen such beautiful trees and landscapes. Later I realized it was the change in time with Daylight Saving Time which had illuminated the cityscape so perfectly that day. So here's to enjoying the natural world at this time of year, and don't forget to smell the Jasmine (or whatever is available where you are!). 

Write on!

Book Coach, Editor, Writer
Los Angeles, California

Saturday, June 14, 2014

Now Producing Programs for PALA - Next up! Judy Carter on 6/18

PALA Speaker Judy Carter, Author of 
The Message of You: Turn Your Life Story into a Money-Making Speaking Career 

Hi folks,

I am now putting together programs for the Publishers Association of Los Angeles, otherwise known as PALA.

Next Wednesday evening - June 18th - is my next event, featuring JUDY CARTER on Breaking into the Lucrative Speaking Business.

Here's our promo for her presentation...

What you know is worth a lot more than you think. No matter what your career, what your profession, what life experiences you've had, you can turn your knowledge and know-how into a money-making speaking career.

The most successful speakers in the world, those who earn over $250,000 a year, have learned the secret of getting paid for sharing their expertise with audiences all around the world--and in this program, so will you.

What do these six figure speakers have? One thing's for sure--most of them don't have degrees from fancy colleges. As a matter of fact, the vast majority aren't CEOs of major corporations or even famous political or religious leaders. Here's the plain and undeniable truth: They're just ordinary people who have learned to produce extraordinary results in others with their inspirational messages.

In this program, you'll learn:

- To avoid three mistakes that ruin speaking careers

- How to get laughs on even serious topics

- How to sell your book using a "heart story"

- How to find The Message of You™ and bookable topics

- How to make an audience love you within your first minute onstage

- Marketing tips on how to go from free to fee

- What the major markets are for speakers

- How to work with back of the room products (books, etc.) and sales of associated services and seminars


JUDY CARTER learned every marketing trick in the book, every shortcut, every step needed to drastically shorten the road to incredible speaking success. The result is that Judy has four books published by major publishing houses, been touted by Oprah Winfrey, and is a sought after international speaker bringing humor and inspiration to Fortune 500 companies as well as speaking in Germany, Russia, Australia, Sweden, China, and Fresno. She has earned over three million dollars from doing what most women do for free--speaking. She is the author of The Message of You (St. Martin's Press, 2013), The Comedy Bible (Simon & Schuster), The Homo Handbook (Simon & Schuster) and Stand-Up Comedy: The Book (Random House),

DATE: Wednesday, June 18, 2014.
TIME: 7:00 p.m. - 8:30 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST: FREE for PALA members; $15.00 for nonmembers.

To sign up, go to the PALA website - (Online purchases available until the day before the program. After that, you can pay at the door.)

Also, on Monday, September 22, I will be moderating a PALA program on This Business of Books, featuring publishing experts Dan Poynter and Carolyn Howard Johnson, as well as Constance Anderson, Director, Pacific Coast Regional - a small business development center here in LA. This will be an opportunity for you to ask your publishing and small business operations questions. Stay tuned for further details!

Write on!

Robin (Quinn)
Book Coach, Editor, Writer

Thursday, November 14, 2013

Branding for Authors & Their Books - Tomorrow Night at Author's Corner!!

Branding is a hot topic for authors, and fortunately it doesn't involve any scorching branding irons. For instance, Writer's Digest is featuring the topic in its January 2014 issue of the magazine, in an article titled "Branding Like a Master" by Jennifer Keishin Armstrong

Get up to speed on Author Branding by joining us tomorrow night for the November AUTHOR'S CORNER, sponsored by Mentoring/Made in the Valley.

We'll cover:
o  As an author, why should you know your brand?
o  What are the benefits of branding yourself and your books, and identifying your niche? How is this done?
o  How do you handle branding if your books are on different topics?
Learn all this and more!

Date: Tuesday November 19th, 2013
Time: 6:30 pm – 7:00 pm networking; 7:00-8:30 pm program
Where: OfficeSlice, 15165 Ventura Blvd, Suite 245, Sherman Oaks, CA, 91403
Parking: FREE under the building after 6:00 pm; also there is street parking or metered parking (be sure to check the signs).

I will be moderating and I produced the panel.

My Panelists are:

Libby Gill – CEO of Libby Gill & Company. Libby is a leading PR/Branding expert. She was the PR//Branding brains behind the launch of the Dr. Phil Show. Clients have included ABC-Disney, Paypal, GoDaddy, Microsoft and Nike. Libby is also a best-selling author of four books, with the latest released in August - Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.

Karrie Ross – An award-winning book designer with over 35 years experience in design / marketing / merchandising. Karrie works with clients to create a unique visual image and marketing focus for their personal and/or book brands. She helps authors figure out what they’re really branding.

Gail Lara – Gail is Founder of “Mentoring / Made in the Valley,” a company dedicated to building exceptional training programs and product sales opportunities for Women in Business. Gail is currently writing her first book called The Art of Meaningful Gift Giving.

RSVP for this event to
Or call Judy Santos at OfficeSlice, 818 446-6125
Free to OfficeSlice Members or $15.00

More on Made at the Valley at and facebook/madeinthevalley.

For more on my editing, writing and book coaching services, browse my website:

Looking forward to seeing some of you there!

Write on!

Producer | Moderator - Author's Corner
Book Editor / Book Coach / Book Writer
(Ghost and Collaborator)

Thursday, July 11, 2013

Next Author's Corner Focuses on Websites July 16th

Author’s Corner / Made in the Valley
present a panel on …
Creating the Author Website

Host:  Gail Lara, Founder, Made in the Valley

15165 Ventura Blvd, Suite 245, Sherman Oaks, CA 91403
Gate attendant for under building parking on duty from 6:15-6:45 pm
or find neighborhood or street parking

When: Tuesday, July 16th, 2013
6:30 Networking
7:00 – 9:00 pm Program

Cost: $15  (free to Office Slice members)
(RSVP Info at bottom of blog)

Are you ready to create or re-do your author or professional website?
July’s panel will walk you through the process with a professional web designer, a website marketing expert,
and an author whose site just went up.

Moderator: Robin Quinn,
Award-Winning Book Editor/Book Coach/Writer,
pens webcopy for her author clients and shepherds
them through developing their websites.


Paula Johnson – After more than two decades as a celebrated copywriter and designer, Paula learned to design websites in 2008. She has created more than 30 sites for authors and professionals including Idelle Davidson (Your Brain after Chemo) and Karen E. Klein (small business journalist).

Jill Masters – Jill founded Survey My Site in 2007 to help people get results from their websites. Her specialties are in organizing, copywriting and optimizing websites for search engines like Google. She also performs online marketing, such as social media.

David L. Folck – The author of the newly released book MRSA, MRSA Me! A First Person Story of Gross Negligence Medical Malpractice, the Lawsuit Which Followed, Thoughts on Fighting Back and Reform will share his author's journey, including creating his newwebsite.

RSVP for this event today and invite a friend!

Free to OfficeSlice Members and 1 of their guests – Contact Judy Santos for Membership information.
Members may invite 1st-time guests at no charge (as your guest).
If you would like to invite a friend, contact Judy Santos to add their name to the guest list 818-446-6125 or email

Otherwise $15.00 to attend.

For more info, contact Robin Quinn at

Looking forward to connecting with
Exceptional Authors and Businesses!

Wednesday, February 20, 2013

How Much Editing Does Your Book Project Need?

Some of the Author's Corner Panelists surround program host Gail Lara (center) and moderator Robin Quinn (second from left)

Below is my handout (on the different types of editing) from last night's AUTHOR'S CORNER panel. Our program's subject was "Going Local with Your Publishing Resources." I produce and moderate AUTHOR'S CORNER (a FREE event) four times a year in Van Nuys, California, and we address subjects of interest to those writing books. For more on the panel, see my last post. My next AUTHOR'S CORNER will be in May. If you have a project that needs editing, email me at Write on! Warmly, Your Word Sculptor Robin

Before an editor works on your project, it’s wise to have a sense of just how much editing needs to be done. Having a basic knowledge of the different types of editing can help you make intelligent decisions in terms of budget and your editing assignments.

Types of Editing
Developmental Editing: Editor is involved in the book project as early as possible and as it progresses. The editor collaborates creatively with the author on the concept, general approach, Table of Contents, and what will be covered in each chapter. Chapters may be reviewed as they are developed, or in batches. This type of editing can be helpful when an author needs help focusing and developing their concept before much is written.

Substantive Editing: Here the editor’s work begins after the author has produced a draft of the manuscript. Concerns can include the organization of the total book, organization of the chapters, proper tone and approach for your audience, coverage of the subject, logic and accuracy. Work often addresses reorganizing, editing, rewriting and clarifying the text.

Line Editing: Editor works on a completed manuscript that has a sound structure. A layer of writing is spread over the original writing. The focus could be to strengthen the writing (perhaps English is a second language for the author), to change the tone to a better one for the market, to clarify the meaning, to improve the read/flow, etc.

Content Editing: This type of editing also addresses manuscripts with a sound structure. Here the concern is the content, including the scope of coverage in the chapters (enough info or too much), accuracy, clarity, tone and reader friendliness.

Copyediting: Here the edit comes closer to the end of the editorial process. The manuscript is sound structurally, but needs fine-tuning or a final polish or cleanup. Issues addressed in a copyedit include grammar, punctuation, clarity, accuracy, typos, misspellings, etc. Another important aspect of copyediting is looking at consistency – of tone, punctuation, spelling, and so on.

Proofreading: A review for errors, including typos, punctuation and grammar mistakes, misspellings, extra spaces, etc. There is often a proofread of the manuscript before and after typesetting.

Additional Option: Ghostwriting – Sometimes a draft of a manuscript contains a solid concept but writing that is not professional. In certain instances, it will be easier to hire a professional writer to produce a marketable manuscript than to try to fix what’s already on the page. Or a ghost might be hired to work with a celebrity or busy expert who has a strong book idea (without much written), but no time to produce the total manuscript.

Robin Quinn specializes in nonfiction editing and ghostwriting in the areas of health, self-help, psychology and spirituality. She also works with select fiction projects.